We develop strategies for your brand to deal with the most important aspect of digital marketing: people and their online experience.
Toyota Fleet Mobility, represented by KINTO Italia, aimed to increase the visibility of its fleet models and generate high-quality leads to expand its base of B2B customers. The focus was on engaging businesses and professionals interested in test drives and exclusive commercial offers.
The primary goal was to drive targeted traffic to their website using a CPL model, attracting a qualified B2B audience with a genuine interest in integrating Toyota Fleet Mobility solutions into their operations to meet their business needs effectively.
To meet Toyota Fleet Mobility’s objectives, we implemented a highly targeted Direct Email Marketing (DEM) campaign tailored specifically for the B2B audience.
Thanks to our advanced technology and unique approach to collecting B2B data, we were able to target with exceptional precision—reaching the right decision-makers based on criteria such as company name, role, and professional responsibilities.
This level of targeting ensured that the campaign communicated directly with individuals who had a genuine interest in Toyota Fleet models, driving strong engagement, high-quality leads, and traffic to the website. The strategy successfully supported KINTO Italia's goals of attracting businesses seeking fleet solutions to meet their operational needs.
The campaign delivered exceptional results, generating a significant volume of high-quality B2B leads from decision-makers and professionals actively interested in Toyota Fleet Mobility solutions.
With a Conversion Rate (CR) of 3%, the campaign demonstrated strong engagement and effectiveness, successfully driving qualified traffic to the website and converting interest into actionable leads.
Thanks to our advanced targeting capabilities, we reached the right audience—including key roles and companies—ensuring measurable performance and supporting KINTO Italia’s objectives of enhancing visibility and expanding its base of business customers.