We develop strategies for your brand to deal with the most important aspect of digital marketing: people and their online experience.
MINI France aimed to enhance the visibility of its models and generate high-quality leads to grow its base of potential customers interested in test drives and exclusive commercial offers. The primary objective was to drive traffic to their website using a CPC model and attract an audience genuinely interested in purchasing the new MINI Electric.
We implemented a targeted email marketing campaign using carefully selected and highly segmented databases. The strategy focused on reaching a qualified audience with precision, ensuring effective communication and broad coverage. By optimizing ad visibility, the campaign successfully attracted users interested in the automotive sector and specifically in scheduling test drives for the MINI Electric.
This approach delivered exceptional engagement and high-quality leads while maintaining a competitive edge in the market.
The campaign achieved outstanding results, delivering over 470,000 unique visitors from a highly engaged audience interested in MINI models. By sending approximately 12 million emails, this became our best-performing campaign to date.
An Open Rate (OR) of 23% and a Click-Through Rate (CTR) of 16% demonstrated exceptional engagement and interest from the target audience. These metrics validated the campaign’s effectiveness in attracting a qualified audience and successfully supporting MINI France's objectives of increasing visibility and driving high-quality leads.