We develop strategies for your brand to deal with the most important aspect of digital marketing: people and their online experience.
Engie Home Services aimed to increase awareness and generate high-quality leads for its home energy solutions, focusing on homeowners interested in improving energy efficiency and comfort. The goal was to drive measurable results while ensuring precise communication with a qualified audience.
We executed a targeted campaign using a combination of Direct Email Marketing (DEM) and Display Advertising. By leveraging our highly qualified database, we followed a proven three-step approach to maximize performance:
1. Collecting: Gathering precise and relevant homeowner data.
2. Monetizing: Delivering tailored messaging across multiple channels.
3. Performing: Ensuring measurable outcomes with high engagement and conversions.
This dual-channel strategy allowed us to effectively engage homeowners actively seeking home energy solutions while maintaining seamless and impactful communication.
The campaign successfully generated over 3,000 high-quality leads for 2024 with an impressive 15%+ conversion rate, showcasing the strength of our combined DEM and Display Advertising approach. This initiative not only aligned with Engie Home Services’ objectives but also demonstrated the effectiveness of leveraging multi-channel strategies for sustainable results.