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Project Details Page

TKE Montascale Italia

Client Name

TKE

Period

From October 2024

Channel

DEM + SMS – Lead Generation Campaign

Objectives

TK Elevator aimed to increase awareness and generate high-quality leads for its stairlift solutions, focusing on communicating the advantages of home mobility and available tax deductions for customers.

SOLUTION

To achieve these goals, we launched a targeted Direct Email Marketing (DEM) and SMS campaign, utilizing advanced audience segmentation to reach individuals with a demonstrated interest in home mobility solutions. By delivering clear, impactful messaging tailored to the audience’s needs, the campaign effectively engaged users and guided them toward exploring TK Elevator’s stairlift offers.

RESULTS

The campaign consistently generates 300+ qualified leads per month, demonstrating the strength of our multi-channel strategy in connecting TK Elevator with a highly relevant and engaged audience. This success validated our ability to deliver measurable results while supporting the brand’s mission to improve home accessibility.